FITBOOK is a service of Axel Springer SE and was launched in 2017 as an online magazine for health, fitness and nutrition. We report daily – competently, comprehensibly and independently.
Our goal, purpose and claim
FITBOOK aims to motivate people to lead a more active and healthier life. We offer orientation and classify news, studies and methods in the areas of health, fitness and nutrition in the current state of research. We focus on comprehensible, independent and high-quality journalism that is balanced and scientifically sound. FITBOOK is supported by a network of experts, doctors, athletes and scientists who advise us on content and review articles.
Our aim is to inform people in the fields of medicine, nutrition and sports science – seriously and based on scientific standards. We want to provide FITBOOK readers with the knowledge, context and background they need to optimize their health, prevent illness and meet the physical and mental demands of everyday life. We answer relevant questions and place them in the context of current research. With events such as the FITBOOK Move Jam, we also offer people the opportunity to actively engage with their health and fitness – be it during live training sessions with fitness trainers and athletes or in Q&A sessions with health and nutrition experts. However, we are aware that even a serious and competent health and fitness portal such as FITBOOK can never replace expert diagnosis and treatment by doctors, but can at best make a relevant contribution to information.
Quality assurance
In order to continuously optimize our portal, we regularly conduct user surveys and give our readers the opportunity to send us feedback by e-mail via info@fitbook.de. We are in regular contact with the experts at Axel Springer S.E. on the topics of SEO optimization and UX/UI to ensure that we meet the latest quality requirements.
Our target group
Our readers – from young adults to senior citizens – are interested in a more active and healthier life. They want independent and well-researched information on health, fitness and nutrition. The basis for this should always be the latest studies and scientifically proven findings. The prevention of diseases is the main focus.
How FITBOOK works: Our guidelines
As part of Axel Springer SE, FITBOOK shares the media company’s overarching editorial guidelines. FITBOOK is financed 100 percent by advertising revenue. The guidelines of journalistic independence remain unaffected by this. You can find further information on the guidelines for journalistic independence at Axel Springer, the International Social Policy and the Code of Conduct here.
Do you have feedback and would like to get in touch with us? Feel free to write to us by e-mail at redaktion@fitbook.de or info@fitbook.de.
The editorial core team behind FITBOOK
Like STYLEBOOK, TRAVELBOOK, TECHBOOK, myHOMEBOOK and PETBOOK, FITBOOK is part of the BOOK family with more than 35 team members.
You can find out more about the core team at FITBOOK here.
Professional review by doctors and experts
Doctors and experts from various disciplines and specialties regularly check FITBOOK articles for professional accuracy. This takes place both before and after publication. In this way, we guarantee our high content quality standards and compliance with scientific standards.
The doctors and experts who review our articles include
- Prof. Dr. med. Frank Erbguth – Neurologist and President of the German Brain Foundation
- Prof. Dr. Stephan Geisler – Professor of Fitness and Health at the IST University of Applied Sciences in Düsseldorf and lecturer in Olympic weightlifting at the German Sport University Cologne
- Dr. med. dent. M.Sc. M.Sc. Martin Jaroch – Dentist
- Dr. med. Rainer Lipp – Specialist in internal medicine, hematology and oncology
- Dr. med. Mathias Schettle – Orthopaedist and trauma surgeon
- Dr. Christopher Schneeweis – Specialist in internal medicine and cardiology
- Dr. med. Angelos Tachtatzis – Specialist in orthopaedics and trauma surgery in Stuttgart
- Enrico Zessin – Doctor in further training for internal medicine and sports medicine
We also work with numerous renowned doctors and experts who provide us with specialist advice, including
- Dr. Dr. Michael Despeghel – sports scientist and expert in men’s medicine
- Dr. Timm Golüke – specialist in dermatology
- Dip.oec.troph. Uwe Knop – Nutritionist
- Dr. Matthias Riedl – Internist, nutritionist, diabetologist and medical director of Medicum Hamburg
- Prof. PhDr. Sven-David Müller – Nutrition and health scientist
Advertising and cooperations
Julia Knecht, Product and Business Manager
Michael Beck, General Manager Content Verticals